Be careful what you name your newsletter, your products, your services.
Online research can show you that Offline Marketing works and not just for offline business but for building your online business too.
Seems counter intuitive but Internet traffic proves it.
If you look at all the traffic going to a site and the unique visits are high, the traffic coming from referring sites are low, the searches coming from Google and not keyword driven but are the name of the business or website you can be pretty sure they are doing effective offline marketing.
Recently I was doing some research for a client and found just such a situation. I showed it to the client and discussed it with them. They were thinking of reducing their offline marketing efforts and focusing more time, effort and money on the online piece.
Let's call it the Inventor's problem. Too often we imagine the solution to a problem in the world as we see it. We go about inventing the solution to the problem in our own little world. Somehow we are taught that we need to keep these ideas a secret until we are ready to unleash them on the world. Then the customers will be clamoring to our door, eager to pounce on the previously unavailable treasure.