I found this in a faded photocopy on the wall at a client's office in about 1995. These precepts are translated from Japanese, hence the inappropriate but original title "Dentsu's 10 Rules of the Demon". Clearly these precepts represent guidelines we could all do well to follow. Recently I found the more accurate title "Spartan", which makes sense coming from same society as the Samurai.
In sharing these rules with you, let's also take a moment to pay our respects to Japan in their time of earthly challenge.
All tradespeople are the same right? If someone is a successful plumber then they should be able to paint my house, right?
Wrong. Usually I say there are no right and wrong answers but in this case I'll make an exception.
Take two people who care about their work. One may be a plumber who is a good painter too, but someone who has done lots of painting will be better if they both take pride in their work.
The same thing goes for business. We use the word "business" like it is all the same, but that is not true. There are so many different businesses and they all have their differences. Some of those differences are based on scale/size, some are based on industry, and some are based on business models.