Financial planning does not have to be difficult, but it does need to be done. Maybe you have a "financial planner" that helps you plan for your retirement. Financial planning is about understanding the immediate steps that are required to get you to where you want to go in the longer term.
For your business, financial planning will let you you key measures to determine if what you are doing is bringing you business success. There are many ways to start, and here we will start with the basics. This process should be done as a planning exercise at the beginning of your business, as well as every year as a way to set measureable goals for your business.
Let's start with Total Revenue.
Let's call it the Inventor's problem. Too often we imagine the solution to a problem in the world as we see it. We go about inventing the solution to the problem in our own little world. Somehow we are taught that we need to keep these ideas a secret until we are ready to unleash them on the world. Then the customers will be clamoring to our door, eager to pounce on the previously unavailable treasure.