Do you enjoy words? I do. They are so important to our ability to understand each other, and since we all have different experiences we have different understanding of what a word means. This applies more often to the words we take for granted, especially when they cover a wide body of knowledge like the word "Finance".

In the course of writing our book that is coming out this summer, I decided to look up other people's definition of finance. I've worked in finance from a business perspective for over 20 years and so I take it a little for granted that everybody knows what it means. Recently I discovered that some people find it mysterious.

Here are some definitions below for your review.

Online research can show you that Offline Marketing works and not just for offline business but for building your online business too.

Seems counter intuitive but Internet traffic proves it.

If you look at all the traffic going to a site and the unique visits are high, the traffic coming from referring sites are low, the searches coming from Google and not keyword driven but are the name of the business or website you can be pretty sure they are doing effective offline marketing.

Recently I was doing some research for a client and found just such a situation. I showed it to the client and discussed it with them. They were thinking of reducing their offline marketing efforts and focusing more time, effort and money on the online piece.