I found this in a faded photocopy on the wall at a client's office in about 1995. These precepts are translated from Japanese, hence the inappropriate but original title "Dentsu's 10 Rules of the Demon". Clearly these precepts represent guidelines we could all do well to follow. Recently I found the more accurate title "Spartan", which makes sense coming from same society as the Samurai.
In sharing these rules with you, let's also take a moment to pay our respects to Japan in their time of earthly challenge.
Be careful what you name your newsletter, your products, your services.
You may be like one of my other clients too busy to write many articles for your website. Or maybe you feel you are not a writer and can’t write very much.
Why not turn that “perceived” weakness into a strength?
Make a weakness a strength
Easy – you are not alone in how starved you are for time, so use that to your advantage;
1) Write short articles that deliver one good idea
2) Get to the point quickly
3) Make it an easy read but a good one
Your readers will thank you. Why? Because they will get more value in less time.