Much has been written about Google Slap the seemingly abusive action taken by Goolge “against” businesses using Ad Words to run PPC (pay per click) ad campaigns.

But once you understand what is really happening you will see that it is not a mean act and it is good for your business.

The reason Google Slap is good for your business is simple, Google wants everyone to play by the rules. If you play by the rules you won’t get slapped. If your competition doesn’t follow the rules they will get slapped and you will definitely come out ahead.