I found this in a faded photocopy on the wall at a client's office in about 1995. These precepts are translated from Japanese, hence the inappropriate but original title "Dentsu's 10 Rules of the Demon". Clearly these precepts represent guidelines we could all do well to follow. Recently I found the more accurate title "Spartan", which makes sense coming from same society as the Samurai.

In sharing these rules with you, let's also take a moment to pay our respects to Japan in their time of earthly challenge.

Be careful what you name your newsletter, your products, your services.