It comes as no surprise when you read that advertising revenues are down in traditional media outlets. Newspapers and magazines are crumbling. TV and Radio are stagnant.
Movies and of course the music industry are so beat up that few people even notice when another industry player goes under.
Yes the digital media revolution has brutalized conventional media outlets. But that is not the whole picture. There have always been some smart businesses that work through the changes in the system to do exceptionally well, in spite of economic or technological changes. In fact the smart players do not fight the change - they embrace it or even lead the change.
Much has been written about Google Slap the seemingly abusive action taken by Goolge “against” businesses using Ad Words to run PPC (pay per click) ad campaigns.
But once you understand what is really happening you will see that it is not a mean act and it is good for your business.
The reason Google Slap is good for your business is simple, Google wants everyone to play by the rules. If you play by the rules you won’t get slapped. If your competition doesn’t follow the rules they will get slapped and you will definitely come out ahead.