Much has been written about Google Slap the seemingly abusive action taken by Goolge “against” businesses using Ad Words to run PPC (pay per click) ad campaigns.
But once you understand what is really happening you will see that it is not a mean act and it is good for your business.
The reason Google Slap is good for your business is simple, Google wants everyone to play by the rules. If you play by the rules you won’t get slapped. If your competition doesn’t follow the rules they will get slapped and you will definitely come out ahead.
The rules are simple. People clicking on your Ad should see what you promised them. This is Google’s version of “Truth in Advertising”. Google wants you to give the people clicking on your ad something worth clicking on. Something worth seeing, hearing or experiencing. That is pretty simple. Don’t waste peoples time effort and money.
Here are some simple tips for playing by the rules Your landing page should always have:
You should always be up front and honest in how you conduct your business and honest in everything that you do. Google cares about this because the people clicking on ads care about this And you should too. Google just has the muscle to enforce this.
Too bad every advertising channel did do such a good job keeping the advertisers honest.